85 Bakery

Reimagining Bakery Ordering

Reimagining Bakery Ordering

Reimagining Bakery Ordering

Redesigning the bakery ordering experience to reduce friction and strengthen customer loyalty.

Redesigning the bakery ordering experience to reduce friction and strengthen customer loyalty.

Redesigning the bakery ordering experience to reduce friction and strengthen customer loyalty.

Overview

Role: UX/UI Designer

Tools: Figma, Illustrator

Deliverables: Research, Journey Mapping, Wireframes, Prototype

01 / Final mobile experience

01 / Final mobile experience

This final design streamlines the ordering journey from launch
to checkout while making loyalty and rewards more visible throughout
the experience

This final design streamlines the ordering journey from launch
to checkout while making loyalty and rewards more visible throughout
the experience

HOME

HOME

Introduces the ordering experience with direct access to key actions and account features.

Introduces the ordering experience with direct access to key actions and account features.

MENU BROWSING

MENU BROWSING

Supports efficient product discovery through organized categories and visual hierarchy.

Supports efficient product discovery through organized categories and visual hierarchy.

PRODUCT DETAIL

PRODUCT DETAIL

Provides essential product information and purchase options within a focused interface.

Provides essential product information and purchase options within a focused interface.

CHECKOUT

CHECKOUT

Guides users through payment and order review with a simplified checkout flow.

Guides users through payment and order review with a simplified checkout flow.

02/ OVERVIEW

85 Bakery is a UX case study focused on simplifying mobile ordering and improving customer engagem ent.


Through user research, journey mapping, wireframing, and prototyping, the project explored opportunities to reduce friction and create a more intuitive ordering experience.

03/ Problem

Bakery ordering often requires
customers to make too many decisions across disconnected touchpoints.





Customers want to browse products quickly, understand availability, customize orders, and complete checkout with minimal effort.

However, the existing experience creates friction through fragmented navigation, unclear ordering paths, and limited visibility into loyalty benefits and rewards.

04 / Process

From observed ordering friction to a clearer mobile-first flow.

01

Research

Reviewed ordering behaviors, loyalty expectations, and common mobile checkout interruptions.

02

Journey Mapping

Mapped the customer journey to identify pain points, decision moments, and drop-off opportunities.

03

Wireframes

Explored layouts for navigation, browsing, cart review, and checkout flow.

04

Prototype

Built an interactive mobile prototype to validate usability and streamline the experience.

Research

Understanding customer behavior before redesigning the experience.

Before exploring design solutions, I analyzed the existing ordering experience to identify user expectations, pain points, and opportunities for a more intuitive mobile journey.

01

User Goals

Browse products quickly

Customize orders easily

Complete checkout with confidence

02

Pain Points

Too many decisions before checkout

Rewards were difficult to discover

Navigation created unnecessary friction

03

Opportunities

Simplify the ordering flow

Improve visual hierarchy

Make rewards easier to access

05/ User Flow

07 / Reflection

07 / Reflection

The strongest lesson wasn't adding more features- it was making the right decisions visible at the right moment

This project reinforced that effective service UX is built on clear information hierarchy, intuitive navigation,

and thoughtful decision-making. By redesigning the ordering, pickup, and loyalty experience as one connected journey, I reduced decision fatigue and created a more seamless experience from discovery to checkout.