BREAKING STIGMA
BREAKING
STIGMA
Making clinical research feel
clear, approachable,
and human-centered.
IINFORMATION DESIGN
ENVIRONMENTAL GRAPHICS
BRAND
IDENTITY
CAMPAIGN MATERIALS
THE CHALLENGE
Clinical research communications often feel overly medical, intimidating, and difficult to understand.
HOW PARTICIPATION WORKS
01
Phone Screening
A brief 5–10 minute call to determine if you may qualify.
THE GOAL
Create a visual system that educates participants while reducing fear and uncertainty around clinical research.
02
Screening Visit
Visit our site to review the study and complete screening procedures.
03
Eligibility Review
Our team reviews your health information to confirm eligibility.
04
Enrollment
If eligible, you'll enroll and begin your scheduled study visits.
DESIGN PRINCIPLES
Human-centered
Empathetic and inclusive visuals
Easy to understand
Clear information, plain language
Friendly visuals
Soft colors and illustrations to reduce anxiety
Accessible
Information designed
for all audiences
CAMPAIGN ASSETS: EDUCATIONAL BROCHURE
Cover
Inside spread
Flat lay
REAL WORLD APPLICATIONS
BUS SHELTER
ALTERNATE BUS AD
COLOR PALETTE
TYPOGRAPHY
Heading
Source Sans Pro
ILLUSTRATION STYLE
Iconography
DESIGN SYSTEM
Aa
Aa
Body Roboto
Tri-fold Brochure
Educational Flyer
Tri-fold Brochure
Outcome
A unified visual communication system designed to make clinical research more approachable,
understandable, and human-centered across print, environmental, and public awareness touchpoints.
