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04
Enrollment
If eligible, you'll enroll and begin your scheduled study visits.
03
Eligibility Review
Our team reviews your health information to confirm eligibility.
02
Screening Visit
Visit our site to review the study and complete screening procedures.
01
Phone Screening
A brief 5–10 minute call to determine if you may qualify.
HOW PARTICIPATION WORKS
Clinical research communications often feel overly medical, intimidating, and difficult to understand.
THE CHALLENGE
THE GOAL
Create a visual system that educates participants while reducing fear and uncertainty around clinical research.
Human-centered
Empathetic and inclusive visuals
Easy to understand
Clear information, plain language
Friendly visuals
Soft colors and illustrations to reduce anxiety
Accessible
Information designed
for all audiences
DESIGN PRINCIPLES
BRANDING / INFORMATION DESIGN
BREAKING
STIGMA
Making clinical research feel
clear, approachable,
and human-centered.
BRAND
IDENTITY
INFORMATION DESIGN
CAMPAIGN MATERIALS
ENVIRONMENTAL GRAPHICS
DESIGN SYSTEM
02. Color Palette
Calm · Warm · Hopeful
Uses illustration to communicate anxiety without portraying it too literally or negatively.
Muted green represents uncertainty and emotional tension, while the gradual introduction of pink suggests hope and possibility.
The changing environment creates a subtle visual journey toward a more hopeful state.
COLOR PALETTE
#FBFAF6
Warm Neutral
#FBFAF6
Background
#0F2635
Deep Navy
#DC625C
Human accent
#F6DFDC
Soft support
#99ADA2
Calm balance
BUS SHELTER
ALTERNATE BUS AD
CAMPAIGN ASSETS: EDUCATIONAL BROCHURE
Cover
Tri-fold Brochure
Inside spread
Tri-fold Brochure
Flat lay
Educational Flyer
03. Typography
Clear · Approachable · Legible
Source Sans Pro creates clear, confident headings without feeling overly formal.
Roboto supports readability for longer clinical and eligibility information.
Together, they establish a simple hierarchy that makes medical information easier to scan and understand.
A unified visual communication system designed to make clinical research more approachable, understandable, and human-centered across print, environmental, and public awareness touchpoints.
Heading
Source Sans Pro
Body Roboto
Outcome
REAL WORLD APPLICATIONS
01. Illustration Style
Soft · Symbolic · Human-centered
Uses illustration to communicate anxiety without portraying it too literally or negatively.
Muted green represents uncertainty and emotional tension, while the gradual introduction of pink suggests hope and possibility.
The changing environment creates a subtle visual journey toward a more hopeful state.