Overview
Summit Games is a team-based competition
created for the World of Dance community.
The project required a scalable visual system that
could support multiple game types, instructional materials,
and merchandise while maintaining a consistent identity.
Overview
Role: Vidual Designer
Tools: Illustrator, Photoshop, InDesign, Procreate
Deliverables: Brand Identity, Merchandise, Event Graphic Social Media, Game Systems
Visual Identity
Building a bold
and energetic
visual identity
The visual identity for World of Dance combines movement, energy, and global unity. A bold logo vibrant colors, and dynamic graphic come together to create a brand that moves.
LOGO
COLOR PALETTE
GRAPHIC LANGUAGE
WOD GAMES ICONS
Reach for New Heights
Ballon Pong
Whose Booty Goes Pop
Reach for New Heights
Conveyor Belt
Game System Design
Game System Design
Ballon Pong
Conveyor Belt
Too Hot on the Dance Floor
Who's Booty Goes Pop
Reach for New Heights
Keep the balloon up while collecting as many ping pong balls as possible.
Coordinate as a team to safely roll a teammate across the finish line.
Cross the course using bridge pieces without touching the ground.
Race with a balloon between teammates and pop it without using your hands.
Jump as high as possible to help your team achieve the highest score.
Five custom-designed team games created to encourage collaboration, strategy, and friendly competition during the World of Dance Summit Games.
MERCHANDISE APPLICATION
A cohesive merchandise collection developed for
the World of Dance Championship Series.
SF SLEEVE LOGO
Embroidered logo on right sleeve.
TAGS & LABELS
WOVEN TAG
/ HOODIE
/ ARTWORK
/ BRAND DETAILS
/ EVENT MEDAL
Woven size labels for official apparel.
Signature woven tag at hem.
Custom medal awarded to all champions.
/PRODUCTION NOTES
ARTWORK WIDTH
20 " W
Front & Back Print
COLORS
Screen Print on Hoodie
APPLICATION
Chest, Back,
Sleeve Embroidery
HOODIE COLOR
Black
PMS 1655 C
PMS S315 C
FINAL OUTCOME
Bringing the World of Dance visual system to life
across the championship experience.
DELIVERABLES
• Event Branding
• Interactive Game Graphics
• Merchandise Design
• Championship
Announcement Graphics
Published across the
World of Dance Summit Championship.
PROJECT SUMMARY
CHAMPIONSHIP ANNOUNCEMENT GRAPHICS
INTERACTIVE
GAMES
MERCHANDISE
DESIGNS
VISUAL SYSTEM
DELIVERED
Designed by Yeerim Choi