BRAND IDENTITY & DIGITAL EXPERIENCE
K . SKIN LAB
Creating a refined identity that balances clinical credibility with modern skincare.
Brand Strategy · Visual Identity · Art Direction · Web Design
02 / THE CHALLENGE
Where science meets skin.
The primary challenge was balancing the professionalism and trust of a clinical environment with the refined, welcoming experience of a premium skincare brand.
01 / PROJECT OVERVIEW
K.SKIN LAB is a newly developed skin clinic focused on modern, personalized skincare. The goal was to create a cohesive identity that feels professional and trustworthy without appearing cold or overly clinical.
ROLE — Brand Strategy & Art Direction
INDUSTRY — Skin Clinic
DELIVERABLES — Identity, Website, Art Direction
YEAR — 2026
03 / VISUAL DIRECTION
Clinical · Minimal · Refined · Modern · Precise
K.SKIN
LAB
MATTE PAPER
FROSTED GLASS
BRUSHED METAL
MATERIAL PALETTE
WARM IVORY
#F4F0E9
SOFT SAND
#DED3C6
WARM TAUPE
#A99482
BRONZE BROWN
#76604F
DEEP CHARCOAL
#1C1B19
04 / LOGO DEVELOPMENT
01 — EXPLORATION
K / KS / KSL
Experiments with the K letterform and KS / KSL monogram.
02 — REFINEMENT
K. SKIN LAB
Removing unnecessary details for a stronger, more distinctive wordmark.
03 — FINAL IDENTITY
A distinctive K becomes the signature; LAB adds research-driven contrast.
05 / BRAND SYSTEM
PRIMARY LOGO
K.SKIN
LAB
SECONDARY MARK
TYPOGRAPHY HIERARCHY
K.SKIN
Instrument Sans
Clinical, contemporary, precise.
LOGO CLEAR SPACE
K. SKIN LAB
DIGITAL DETAILS
Explore care
K
PHOTOGRAPHY — WARM, NATURAL, CLOSE
06 / BRAND APPLICATIONS
CLINIC WALL SIGNAGE
K.SKIN LAB
PRIVATE CONSULTATION
SEOUL — 2026
K.
@kskin.lab
Quietly precise care.
Seoul’s modern skin clinic.
K.SKIN
LAB
07 / WEBSITE EXPERIENCE
A digital experience as refined as the care it represents.
A quiet, considered digital system that carries K.SKIN LAB’s clinical warmth through every moment of the online experience.
K.SKIN LAB ≡
Services
for every
complexion.
BOOK A CONSULTATION
K.SKIN LAB ABOUT SERVICES JOURNAL
Care, tailored to your skin.
SEOUL — MODERN SKIN CLINIC DISCOVER CARE →
K.SKIN LAB
Care, considered.
DISCOVER CARE →
08 / OUTCOME
The final system established a cohesive foundation for K.SKIN LAB across physical and digital touchpoints—from clinic signage and brand materials to its desktop website experience.
NEXT PROJECT
SŌN. Objects for pause.
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